About Future Narrative

Future Narrative is a project that uses data, foresight, trend forecasting, psychology, speculative thinking, and the full range of tools in the future thinker’s toolkit to start to tell stories about what the future might look like.

By speculating about what the future will look like, we bring the world of tomorrow closer to us. In doing so, the world becomes less incomprehensible, giving us time to change the narrative if the story isn’t one that suits us.

As a forecaster and futurist, I’ve worked with many of the largest brands and organisations around the world (and I have a really good hit rate on my predictions). Futures thinking influences everything from infrastructure to culture, and due to the high cost (and high value) of this work, it is largely inaccessible to the average person.

But when I think about the challenges the world will face in the decades to come, as individuals, knowing what’s likely, plausible and preferable, will be increasingly important. Without this knowledge we lack the power to act and change the narrative of tomorrow to one that suits us.

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Telling stories about the world of tomorrow

People

Futurist and Forecaster inspiring organisations to build for tomorrow.